On the Google home page today in the United States is a special Google logo, aka Google Doodle, for the 87th birthday of Althea Gibson. She is known by many as one of the greatest tennis players ever but more importantly…

Posted by EllieWilkinson Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users.

We must hold ourselves accountable to higher level KPIs so we can stop fighting for our discipline and start fighting for more budget. Julie Fleischer @jfly The most elusive of white rabbits in the content marketing world seems to be the question of how to best measure ROI. According to a study by CMI and MarketingProfs, over 50% of marketers are investing more budget in content marketing and the most effective marketers spend more than double than the least effective marketers. While budgets are moving in the right direction, measuring ROI still has some progress to make. According to HubSpot’s State of Inbound Marketing study , less than 50% of marketers can confirm content marketing’s positive ROI. If you would like to shine some light down the rabbit hole of content marketing ROI, we have just the thing for you: A new eBook called, Showing Real ROI for Your Content Marketing .

The sole purpose of data analysis and reporting is to enable smarter decisions that will lead to improvements. If the reports you put together or receive don’t allow you to do that, something is broken

I have noticed that campaign settings in AdWords don’t get a lot of coverage in the PPC industry. The more extravagant subjects like remarketing tactics, Authorship removal, Quality Score or negative keywords tend to get all the attention from influencers in the industry. However, what all these posts don’t tell you is that unless you set the right campaign settings, your campaigns will always be limited.

Posted by PhilNottingham This post can be considered a sequel to this post from 2012 .

The convoluted saga of Google News in Germany took another turn on Friday when regulators declined to pursue an antitrust claim against the company brought by “VG Media,” a consortium of German publishers including publishing giant Axel Springer. Reuters covered the decision but..

Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have opted for a subdomain on their .COM, instead of the .COM.BR Brazilian TLD that Google uses, but that’s for another post.) Brazil might seem like an odd first expansion choice for a search engine that is primarily focused on the Chinese language, but when you dig into the details, it actually quite logical.

Marketing juggernaut conference Pubcon Las Vegas is less than two months away.