Archive for August, 2014

Daily Search Forum Recap: August 15, 2014

2014/08/16

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Why Do Google Manual Actions Return: A Bug, Error Or Penalty?

2014/08/15

Jennifer Slegg posted an interesting case of a manual action being revoked and then the same day reappearing and then being revoked again.

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SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights

2014/08/15

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Bing Ads "Top Movers" Report Gives the "Why" Behind Campaign Changes

2014/08/15

Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.

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ComScore: Yahoo Bounces Back From All-Time Low In Search Share

2014/08/15

After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion..

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Is Google Launching Penguin 3 Today?

2014/08/15

We know it has been over 10 months since Google launched a Penguin update and Google explained it is complicated to just refresh it. But this morning, in a Google+ Hangout, John Mueller kind of hinted that it is coming really soon. He talked about it at 21 minutes and 40 seconds into the video.

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Google AdWords to Universally Apply Close Variant Keyword Matching

2014/08/15

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.

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Google To Apply Close Variant Keyword Matching To All Exact And Phrase Keywords by @mattsouthern

2014/08/15

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled it correctly.

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21 Metrics For Monitoring SEO Health

2014/08/15

An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business — so what metrics can you use to detect problems early?

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Conversational Search Comes To Bing by @mattsouthern

2014/08/15

Bing recently announced they are now offer conversational search, and it works very much the same way as Google’s conversational search. You can ask a natural language question, and then follow up with another question about the same subject and Bing will remember what you were asking about. Here’s an example of me testing out Bing’s new search functions by asking it questions about Google

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