With the start of a new school year fast-approaching, it’s time for businesses to tap into the lucrative college market with PPC search marketing tactics.
2014/08/15
With the start of a new school year fast-approaching, it’s time for businesses to tap into the lucrative college market with PPC search marketing tactics.
It has been about a week since Google announced their new HTTPS ranking signal and the security SSL certificate companies have begun promoting this fact to prospective customers…
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install
Everybody needs local SEO. And if your business is local and has the potential to attract Latino customers, then you REALLY need local SEO. Using the right local Spanish keywords, customized to the Spanish-speaking community in your area, could make a huge difference in your business
More Than 7 in 10 Twitter, Pinterest Shares Are Now Done Via a Mobile Device [STUDY] – The vast majority of all Twitter and Pinterest social sharing is now done via a mobile device – compared to slightly more than half of Facebook sharing – reveals a new study from ShareThis. AllTwitter Foursquare Releases Social Search-Centric Redesign – The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. After relegating check-ins to a different app in May, Foursquare debuted a redesign of its core functionality on August 6 that instead focuses on social search
Google has launched a new tool to help advertisers upgrade their Product Listing Ads (PLAs) campaigns to Google Shopping ad campaigns. As you know…
Venture Beat reports that search engine Ask.com has acquired popular question and answer service Ask.fm.
Posted by randfish One of the more interesting phenomena illustrated by Rand’s IMEC Lab project is that of “link echoes,” sometimes referred to as “link ghosts.” The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains. In today’s Whiteboard Friday, Rand explains what’s going on. One quick note: Rand mentions a bit.ly link in this video that isn’t quite accurate;