Archive for September, 2014

Enterprise Digital Analytics Platforms – New Market Intelligence Report

2014/09/24

Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and…

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Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2

2014/09/24

Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related..

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Cortana Makes Her Way to Windows 9

2014/09/24

Microsoft will bring the digital assistant to desktop users in an effort to provide a more “mobile”-like experience on all platforms.

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#Pubcon Las Vegas 2014 is Less Than 2 Weeks Away: What To Look Forward To [SPONSORED] by @mattsouthern

2014/09/24

This post is Sponsored by Pubcon Las Vegas – October 6 – 9  in Las Vegas, Nevada. Pubcon Las Vegas is less than two weeks away! Proudly sponsored by Facebook, Pubcon’s 15th anniversary event will be the biggest gathering of search and social media professionals you can expect to see all year. Since 2000, Pubcon has been a must-attend conference according to Forbes, and a “top conference for growing your business” according to Inc.

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Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.

2014/09/24

Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby…

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Google’s Matt Cutts Taunts Black Hat SEOs

2014/09/24

Yesterday we reported about Google targeting PBNs with massive manual actions.

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Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

2014/09/24

After recovering from Panda, it’s easy to quickly celebrate and move on.

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How Social Campaign Audits Can Inform Your SEO

2014/09/24

While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility. The post How Social Campaign Audits Can Inform Your SEO appeared first on Search Engine Land

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Google AdWords Local Inventory Ads Expands To UK, France, Germany, Japan & Australia

2014/09/24

Google announced they’ve extended and expanded the AdWords local inventory ads they launched in the US about a year ago to more countries. The new ads are now available in the UK, France, Germany…

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How to Get Executive Buy-In for Your B2B Influencer Marketing Program

2014/09/24

Increasing numbers of marketers are enthusiastic about the power of influencer marketing – and not just in the B2C marketing world.

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