Bing just announced this week that they have rolled out a specific spam filtering mechanism a few months ago that targets a common spam technique known as URL keyword stuffing (KWS.) URL KWS is a black hat technique that’s designed to manipulate search engines to give the page a higher rank than what it deserves. URL KWS relies on two assumptions about ranking algorithms: Keyword matching is used, and Matching against the URL is especially valuable.

Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys. The post 7 Hidden Features In AdWords To Make Your Life Easier appeared first on Search Engine Land.

At SES Denver on October 16, Bing’s John Gagnon will discuss the importance of using the right data as opposed to just big data.

This is probably old but I’ve never heard it before… If your news web site is rejected from Google News, you cannot resubmit it for inclusion again for a 60-day period. A Google News Help thread has Google’s Stacie C.

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords

If SEO and PPC worked together, marketers could do their jobs much better – and make a lot more money for their companies.

If you own a shopping website, yet aren’t able to accurately pin-point the performance of your search marketing campaigns, you are in luck. The 50+ billion-dollar-per-year company Google provides Google Analytics, a very robust platform designed to do just that.

Bing Ads’ updates to its location targeting tools will help advertisers refine and define their geo-targeting for PPC.

At the largest content marketing conference in the world, over 2,500 attendees from 50+ countries converged on Cleveland, Ohio this week to learn about all things content marketing. Our agency, TopRank Online Marketing, has been involved with CMWorld since day one: presenting every year for the past 4 years as well as helping to market the conference through influencer eBooks. Saying we’re big fans of the event is an understatement.

Posted by Nick_Sayers The onset of fall sharpens the air.