Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market size. seoClarity took it upon themselves to take on what they say is the largest CTR study ever in an effort to better understand the current performance of organic search rankings on Desktop vs Mobile

On Monday, Twitter reported its user engagement had dropped by 7% in the third quarter despite its user base having grown by 23% in the same quarter. This news caused Twitter’s stock to drop by more than 9%

Google announced on Google+ that by November 10, 2014, they will be renaming a few columns within the Google AdWords reporting interface to be consistent with the Google Analytics naming convention…

Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in your account. The post Using The New Treemaps Report In Analytics To Find AdWords Nirvana appeared first on Search Engine Land

Search engine optimization – and where a website appears in search results – can have a significant impact on click-through rate (CTR), especially for mobile search.

To allow users to search the same way they communicate, Bing upgraded its search engine to recognize emojis.

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014

The other day, Jack Stonehouse asked me on Twitter why I was using a 307 redirect from the HTTP to HTTPS version of this site. The answer was, I was not. But why was he getting a 307 redirect and not a 301 redirect..

Pairing your PPC campaigns with a landing page is one of the best ways to secure a high conversion rate, but only if they’re working together toward the same goal. It all boils down to this: If you’re sending poor quality traffic to your landing page, then your conversion rates will suffer. Just as you can’t take back the fact that you just mistook your new girlfriend’s mom for her grandma, it’s pretty critical to get it right on the first impression.

Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers. To elevate their ability to provide such an experience, many marketers are challenge to find new platforms, best practices and strategies.