SEOs have been using CSS positioning for years and years as a way to get the more important content positioned in the source code above the more boiler plate content, such as headers, navigation and so on. But now with the way Google fully renders your final web page…

Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week. The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The day has finally come – you have decided it is time to take your business international. Prospects and potential customers are searching all over the world for your products and services, but because your website only caters to one region of the world, you’re missing out on the opportunity. You need to figure out a way to get your content in front of all those eyeballs and in the language they’re speaking! What this means for your SEO strategy is a leap into advanced optimization practices

I spend a lot of time here documenting what Google spokespeople are saying in terms of SEO and webmaster advice. Often, I don’t spend the time going into all of the alternatives around the statement…

Our inaugural one-day conference will be held at the JW Marriott Le Merigot in Santa Monica on Tuesday, February 24, 2015.  You’ll notice that, compared to other conferences, the sessions are shorter than what you may be used to.  We’re avoiding information overload by keeping the sessions moving at an optimal pace. SEJ Summit contains no pitches, no product demos, and no sponsored content. Our speakers for the day include: Neil Patel, Co-Founder of Crazy Egg & KISSmetrics Session: The Art and Science of CRO Katrina Jefferson, Chief Marketing Technologist at Chica Intelligente Session: Adventures in Content Marketing: My Best Successes and Worst Failures Mindy Weinstein, SEO Manager & Trainer […] The post Unveiling the Agenda For #SEJSummit Santa Monica by @lorenbaker appeared first on Search Engine Journal .

Can you guess why LinkedIn is my favorite social network? Compared to any other social network, LinkedIn drives me more revenue each year because it is made for business. It’s so effective that it drives at least $250,000 in yearly revenue for me

Columnist Chris Liversidge gets back to basics by taking a look at how to tackle a common SEO problem: duplicate content. The post Target’s Mobile Site Shows The Value Of An SEO Spring Clean (Sorry, Target!) appeared first on Search Engine Land

Whether looking for people, jobs or posts, LinkedIn’s new customized search functionality will help you find ‘em faster. The post LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings appeared first on Search Engine Land

A lot goes into getting a good link, and a ton goes into getting a great link.

Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address.