Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land. Please visit Search Engine Land for the full article

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The post Search In Pics: SCU Basketball At Google, Android Professor &..

In 2015, web content will surround us (I think it might even drown us).

Inbound marketing is about nurturing the customer through the journey to purchase. And paid search is a strategic element of that journey

SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] – A new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions.  Implisit Facebook Gives Advertisers More Information on Conversion Pixels –  Facebook is providing more data for advertisers that use its conversion pixels. This additional data allows advertisers to get a better understanding of how their potential customers are seeing their ads.

Did you know that when you hit a certain milestone with your Google AdSense account, Google may show you an “achievement” card in your Google Adsense dashboard…

Google quietly announced on Google+ that they are dropping the ability to see the reach and frequency reports from within the dimensions tab in your AdWords reporting console. Starting January 28th those two reports will only be available within the Campaigns tab…

Posted by randfish Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers. Unique content is straightforward