Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten appeared first on Search Engine Land

Here is a recap of what happened in the search forums today…

Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The post Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Wikipedia founder Jimmy Wales among those backing Google’s stance.

A WebmasterWorld thread has the normal complaints from Google AdSense publishers – complaints about earnings are down, revenues are dropping and it getting harder and harder to make money with the platform…

With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015

Both Google and the EU have credible positions on whether RTBF should be applied globally. The post The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate appeared first on Search Engine Land

AdWords has made many improvements to its conversion tracking capabilities in recent years, but columnist Susan Waldes notes that many businesses have been reluctant to catch up. The post Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals appeared first on… Please visit Search Engine Land for the full article.

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