Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live streaming app, Meerkat, stole everyone’s attention at SXSW, eyes were once again on Twitter and Periscope to see what they would bring to the table to compete with the latest social media darling. Well, one thing Twitter has already done in response to Meerkat’s growing popularity is shut off access to Twitter’s social graph.

At Facebook’s developer conference in San Francisco, the social media giant made a number of major announcements about enhancements to its existing products and services.

Cheer up, Picard. Your conversion mistakes make you smarter

Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with your content. The post 7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy appeared first on Search Engine Journal .

Our first ever international SEJ Summit, hosted by Searchmetrics, is taking shape as the first round of the agenda has just been finalized The post Here is the Agenda for #SEJSummit London! (Part 1) by @mattsouthern appeared first on Search Engine Journal .

Star ratings for specific products appear in product listing ads. The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.

How does the emergence of ad-blocking browser plugins and applications affect search marketers?

Article asserts Google lobbying affected agency’s decision in antitrust case. The post WSJ Report Suggests Intervention In FTC’s Google Investigation By White House appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again. The post 5 PPC Testing Myths & Mistakes: How To Avoid Them! appeared first on Search Engine Land.

What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions. The post First-Party Data And Search appeared first on Search Engine Land