Hilton Hotels is using Google’s new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent.

Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform.

As we approach the April 21st date of the release of Google’s mobile-friendly algorithm, we uncover more SEO facts about what to expect around the algorithm. The post Google Clarifies The Mobile-Friendly Algorithm Will Roll Out Over A Week, Be A Yes/No Response & More appeared first on Search…

There are several possible reasons why your site has not recovered after getting a manual action lifted.

For businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy. The post Ready To Go Multilingual Or Multinational With Your Online Business? Ask Yourself These 10 Questions First appeared first on Search…

You can now communicate subdomain moves in Google Webmaster Tools Change of Address tool. The post Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools appeared first on Search Engine Land

Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year

There are countless things to do to build a strong web presence. This is an online marketing survival guide highlighting the most important aspects. The post A Survival Guide For The Overwhelmed Online Marketer by @stoneyd appeared first on Search Engine Journal

Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network.