We are all looking forward to the mobile friendly algorithm being released by Google on April 21st, and with that comes a lot of preparation. Some of the tools being used are Google’s mobile testing tool and the mobile usability reports within Google Webmaster Tools.

Bing is so confident in some of their search results that they will remove the pagination to additional search result pages. The post Bing May Remove Navigation To Additional Search Result Pages appeared first on Search Engine Land.

After Yahoo lost some Firefox users to Google, Yahoo begins notifying these users to switch back to Yahoo Search as their default search provider in Firefox. The post Yahoo Asking Firefox Users To Make Yahoo Search Their Default Search Engine appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

When it comes to search engine optimization, only one website can win the battle for top spot. Columnist Jim Yu argues that winning this battle means relying on machine learning to analyze and interpret data. The post Optimization On The Content Battleground: Human + Machine Learning appeared…

Local results are nothing new in Google SERPs. Google has blended them with organic results so much that, often, the former prevails. Just look at the screenshot below (which doesn’t even show all local results, only what appeared above the fold): But what’s even more important, they seem to find them quite useful. According to this data from MDG Advertising, 71% of users value information provided in local search results 36% think these results are convenient 14% use them to find a local business each month A staggering 61% of local searches result in a purchase Getting listed and maintaining local rankings […] The post 5 Local SEO Tools For E-Commerce Merchants by @FernandoSEMrush appeared first on Search Engine Journal

Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches.

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China.

Ahead of Google’s upcoming mobile-friendly algorithm change, the search giant is providing advice to site owners on common mistakes to avoid when converting your site to a mobile-friendly design. The post Google Provides Advice to Site Owners Ahead of April 21st Mobile-Friendly Algorithm Change by @mattsouthern appeared first on Search Engine Journal

Today on the Google home page is a special Google logo, aka Doodle for the 133rd birthday of Emmy Noether. The logo is to remember one of the most significant mathematicians ever to live…