The search engine will release a data review and a new NCAA bracket-building tool for March Madness.

This white paper from Location3 will show you can accurately track and report on how online and offline strategies intersect to provide overall increases in segmented goals such as better search engine ranking, increased foot traffic and return customer engagement.

GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.

Zineb Ait Bahajji from Google’s Webmaster Trends team was in a Google+ live hangout just a couple hours ago with Pierre Far from Google and attempted to answer a very popular SEO question…

Bing will turn its predictive science smarts toward the unpredictable college basketball tournament. The post Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew

These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong

In light of the rise in mobile payment solutions, a tool is on the way to help marketers get their products in front of the growing number of people using those services. These evening, at the Adobe Digital Summit being held throughout the week in Salt Lake City, Adobe announced a strategic partnership with mobile marketing company Vibes

According to a post on Google+ from the search engine’s webmaster trends analyst, many websites are eligible to be displayed as HTTPS URLs, but their owners have failed to alert Google.

There is a fun WebmasterWorld thread where a publisher of “design elements” said many publishers and web sites use their design elements they post for free and often link back to them after using it but that link contains a nofollow attribute…