A majority of digital advertising budgets are put towards search, so the ability to be competitive in this space is critical. Columnist Matt Ackley discusses how you can maximize your ROI when creating your bidding strategy for paid search. The post Bidding & Optimization Strategies To Take..
Wolfram Alpha does image search the Wolfram way, but showing entity data around the image as they interpret it. The post Wolfram Alpha Launches Image Identification Search Engine appeared first on Search Engine Land. Please visit Search Engine Land for the full article
Bill Slawski covered a recently awarded patent from Google written by April R. Lehman and the famous Navneet Panda (from the Panda algorithm) named Site quality score.
Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers. What better setting to learn about Online Marketing from the authorities on the subject.
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened.
Social media marketing doesn’t have to be intimidating. All you need is a proper platform that can engage your audience and measuring your results. The post SMM 101: How To Create a #SocialMedia Marketing Plan From the Ground Up by @sujanpatel appeared first on Search Engine Journal
How retailers can come out on top in the changing world of search.
Facing low Facebook engagement?
Bing has announced they will be introducing their own version of mobile friendly ranking signals in the upcoming months. With that, Bing explained how they determine if a web page is mobile friendly, when they will add the mobile friendly label to your site and what tools they have to help…
We’ve been covering all the confusion around Penguin and Panda about it being real time or manual. I explained based on covering John Mueller’s explanation of what is real time and what is not over here..