Web security firm Sucuri has reported on the discovery of a WordPress plugin vulnerability affecting any site that uses the genericons package. At this time, the JetPack plugin (installed on over 1 million sites) and the TwentyFifteen theme (installed by default) have been identified as vulnerable

Remarketing and audience targeting are the fundamental digital advertising methods by which you can push prospects towards purchase.

One of the most popular features of Google’s Webmaster Tools, the Search Queries report, is now getting even more useful. After listening to user feedback, Google has announced it is replacing the Search Queries report with a new and improved Search Analytics report. The new Search Analytics report includes many features users have been clamoring for — such as the ability to compare desktop and mobile traffic, the ability to compare metrics in different countries, and more

Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains.

Columnist Derek Edmond reminds us that sometimes we get so busy with the execution of ongoing SEO tactics that we forget to step back and review the actual content experience competitors have to offer. The post How Search Result Analysis Leads To A Better SEO Program appeared first on Search… Please visit Search Engine Land for the full article

Former Googler Daniel Gilbert shares another script from the Brainlabs team that will look at your search query data to reveal performance insights.

Google will soon kill off the emoji characters from showing up in their desktop search results. The post Google Will Stop Displaying Emoji Symbols In The Search Results appeared first on Search Engine Land

There are several opportunities to enhance the likelihood of the “right” page showing up for the “right” search.

It is now official, Google has rolled out the new Search Analytics Report too all webmasters within Google Webmaster Tools.

Apple finally confirms they have a web crawler, primarily used for Siri and Spotlight Suggestions. The post Apple Confirms Their Web Crawler: Applebot appeared first on Search Engine Land.