In this helpful how-to, columnist Mona Elesseily explains her process for writing compelling, effective copy for PPC ads. The post Get Killer Ad Copy Today! Buy Now! appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Third-party data is powerful, but also controversial. In the fourth and final installment of his series on the data landscape, columnist Alistair Dent discusses the applications of (and issues surrounding) this data type. The post Third Party Data: Its Uses In Search & More appeared first on…

Content isn’t a commodity anymore, and marketers are starting to wake up and realize this fact. Find out why now is the time to create worthwhile content.

Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains.

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected.

If passed, law would place burden on search engines to locate information online that individuals, including public figures, want removed. The post Russia Poised To Pass Sweeping Right-To-Be-Forgotten Law appeared first on Search Engine Land

These companies don’t do your run-of-the-mill marketing. Check out which companies has superior content marketing. The post 12 Companies With Superior Content Marketing appeared first on Search Engine Journal

Sometimes implementing a website migration an essential part of doing business in a digital world.

Outpacing Google in terms of mobile revenue and partnering with big names like Mercedes-Benz and Nokia, Baidu is on track to being the top search engine in Asia.