Yahoo plans to focus more on digital content, and will discontinue products like Maps and Pipes, while also ceasing to support Mail and Contacts on older iOS operating systems.

A handful of apps, including HuffPo, OpenTable, Pinterest and YouTube, will now appear in Google search results on iPads and iPhones. The post Google Search App & Chrome Now Serving Up App Content Directly In Search Results On iOS Devices appeared first on Search Engine Land. Please visit Search Engine Land for the full article

A couple weeks ago John Mueller of Google said Google is working on making Penguin and Panda faster, but everyone wants to know what that means…

Learn more about call analytics software tools and platforms — what the capabilities are, and how they can help marketers drive more revenue from calls. This report examines the current market for enterprise call analytics platforms and the considerations involved in implementing this… Please visit Search Engine Land for the full article.

Google and YouTube have offered updates to the ways that Brand Lift measures a video ads performance as part of a push to promote “micro-moments.”

After eight years, Yahoo will shut down Yahoo Maps by the end of this month. The post Yahoo Maps Hits A Dead End, Shutting Down End Of This Month appeared first on Search Engine Land.

Forget Now On Tap, Android users are seeing Google add Touch To Search on their devices. The post Google Launches Touch To Search On Android Devices, Similar To Now On Tap appeared first on Search Engine Land. Please visit Search Engine Land for the full article

After Google Panda 4.1 touched down, it was clear that this site was hit by Panda.

No matter how good your scripts, they’re still vulnerable when other things go wrong. Columnist Russell Savage explains how to safeguard your work. The post 3 Simple Techniques to Insulate Your AdWords Scripts and Keep Them Running Smoothly appeared first on Search Engine Land.

Search engine optimization (SEO) is not a “quick fix,” and columnist Trond Lyngbø outlines ways in which this mindset can hurt businesses. The post 4 Things Most Leaders Don’t Understand About SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article