WordPress 4.2.3 is now available, which is a security update for all previous versions that the company strongly encourages downloading.

Google recommends site owners remove app download interstitials in order to improve the mobile browsing experience. The post Google: Consider Removing App Download Interstitials From Your Mobile Site by @mattsouthern appeared first on Search Engine Journal

SMX East rates increase Saturday. Register now for lowest rates! Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A… Please visit Search Engine Land for the full article

Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising

As I announced last night at Search Engine Land, Google has released Panda 4.2 after being without a Google Panda refresh for about 10 months. The most interesting thing about this Panda refresh was that virtually no one noticed

If you’re a large publisher, you may be wondering if — and how — featured snippets are affecting your organic search traffic. Columnist Glenn Gabe explains his process for identifying and measuring the impact of these direct answers in search results.

Wondering how to approach Millennial marketing? Learn from ten brands that got it right with their campaigns. The post A Trillion-Dollar Demographic: 10 Brands That Got Millennial Marketing Right by @mindydweinstein appeared first on Search Engine Journal .

Too many marketers are too cavalier about checking their PPC campaigns. Click-through rate, conversion rate, and daily and monthly spend are among the most important metrics.

Jim Wann, a composer, lyricist, singer and musician has his own knowledge graph but when he Googled himself, he found out that Google lists that his wife is Cass Morgan, the actress.

Content marketing isn’t nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they’re targeted.