Google announced the introduction of Search Ads via AdWords on the Google Play Store.

For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting and to educate marketers on the best way to drive results for their business.

Call it one of the most egregious examples of unintended consequences. The effort of the Spanish newspaper association and Spanish government to get Google to subsidize Spanish news publishers with a mandatory link tax (under the the guise of copyright fees) is a massive disaster — for… Please visit Search Engine Land for the full article.

I initially shared some statistics on my Google Panda 4.2 recovery. As you know, this site was hit by the Panda 4.1.

While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared…

Columnist Trond Lyngbø notes that the world is changing at an ever-quickening pace as a result of technology.

Can’t get enough of those emojis? Bing is testing a virtual emoji keyboard to facilitate your emoji searches.

Engagement on Twitter is like a cocktail party discussion. We want an audience, and we try to provide valuable messages and content to get people hooked. The post The Complete Guide to Twitter for Your Content Strategy by @hirendream appeared first on Search Engine Journal .

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you’re hoping for.