Posted by Alan_Coleman The trick most content marketers are missing Creating great content is the first half of success in content marketing.

Google quietly announced on Google+ the addition of three new columns to the AdWords reporting dashboard for AdWords Display reporting for those who use Lightbox ads. The new columns are Engagements, Engagement Rate & Average CPE…

Study alleges Google’s ad-targeting algorithms show ads for higher paying jobs to more men than women The post Google’s Ad-Targeting Algorithms Accused of Discrimination by @mattsouthern appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Based on user feedback, Bing has developed fresh updates for Maps.

Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence

Are you forgetting the “marketing” in your content marketing?

Google seems to be testing a new version of their hotel finder search. Now when you click on nearby hotels after doing a search for a hotel + city combination…

Marketers can quickly access stats on searches in the US across multiple verticals. The post Bing Ads Releases Demographics & Reach Data Visualization appeared first on Search Engine Land.