Google has undergone a massive restructuring, including the appointment of a new CEO and the announcement of a new parent company. The post Google Restructures Under New Parent Company Alphabet, Sundar Pichai New CEO by @mattsouthern appeared first on Search Engine Journal

SEJ news and updates about asking for links, crushing Local SEO in multiple locations, and popular posts this week. The post SEJ Wrap Up: Local #SEO and Asking for Links: Is It Right or Wrong? by @megcabrera appeared first on Search Engine Journal

In a totally unexpected development this afternoon, Google announced that it had formed a new holding company, Alphabet, Inc.

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Bing Ads, Google PDF Images & Microsoft Translator appeared first on Search Engine Land

New visualizations from Bing Ads will help Advertisers garner industry information in a quick (& beautiful) format. The post Bing Launches In-Depth Industry Ad Visualizations Across Devices, Time & Location appeared first on Search Engine Land

Google is digging deeper to find more images across the web, now experimenting with new discovery methods including looking within PDF documents. The post Google Image Search Test Now Shows Images Within PDFs appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google released an update for the iOS Maps app that now lets the navigation feature go into night mode during evening hours. The release note was “night mode in navigation to see route more easily after dark…

Google told us numerous times that 404 pages to remove bad links – no really, numerous times. But what about soft 404 pages?

Join Cody Cahill and Nicholas Chimonas as they discuss the four stage link building cycle and learn how to get the most of your link acquisition and content marketing efforts. The post Next #SEJThinkTank Webinar: The Four Stage Link Building Cycle by Page One Power by @dantosz appeared first on Search Engine Journal .