The product identifiers will be required for roughly 50 designated brands. The post September 15: GTINs Required In Google Shopping Feeds In US And Other Markets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri On Apple TV, Google AdWords Conversions & NFL Google Logo appeared first on Search Engine Land

On the second day of Content Marketing World, it is apparent that one of the huge pain points of this industry is the struggle between quality and quantity of content. We all seem to feel the need to create more content and publish more often, in order to be seen.

In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. The post AdWords Changes The Definition Of Conversions For Reporting & Columns appeared first on Search Engine Land

Read on to find out how one marketer was able to increase the conversion rate of Fiverr’s landing pages by 457% in just ten months.

It is incredibly common for larger news publications to do three of the following things: (1) Mention your site, without a link, as the source of the information they are citing. (2) Link to your site, using a nofollow…

“The best should win, but creating the best is a challenge.” – Lee Odden Yesterday at Content Marketing World, TopRank Marketing CEO Lee Odden delighted a packed room of marketers by providing inspiring and actionable advice on how to successfully approach participation marketing. Odden assured marketers that if they wanted to produce quality and scalable content, without having to scale marketing budgets, this was the place to be.

A Siri button on the new Apple TV remote lets users pull up weather, sports scores, and search across apps.

You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message across. The post 4 Ways Search Marketers Can Become More Effective Communicators appeared first on Search Engine…

By understanding how humans’ brains work, explains columnist Mona Elesseily, we can better tailor landing pages to meet prospective customers’ needs. The post How To Apply Neuroscience Principles To Your Landing Pages appeared first on Search Engine Land. Please visit Search Engine Land for the full article