WebCEO Company provides white label SEO tools for other platforms as well as a LeadGen widget specifically for use on digital marketing agency websites. The post Drive Lead Generation with WebCEO Marketing Automation by @sejournal appeared first on Search Engine Journal .

Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector.

What is in a domain name? Rather than using one of its many top level domain options, Google took a different approach by making a new address for Alphabet Inc. – ABC.XYZ.

This explains the concept of conquesting and how it can benefit digital marketing strategy. Beat the competition to the punch by purchasing all keywords that pertain to their brand.

Here’s Erin Sagin’s list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately. The post #PPC Worst Practices: 5 “Smart” Strategies That Are Actually Dumb by @erinsagin appeared first on Search Engine Journal .

I never saw this question and to most of you, you’d probably think it is a waste of time, but the question is new. A webmaster asked in a Google Webmaster Help thread asked if there is a difference in how Google indexes and ranks web pages versus web posts…

Influencer marketing is all the rage. But how do you actually do that

It’s a feeling that all content marketers have experienced, and it’s not a pleasant one. You research your audience, you create content that speaks directly to their needs, and you say “Fly and be free!” as you release it into the world.

Is following the conventional wisdom on search advertising actually wise? Contributor Josh Dreller asks tough questions about five of the biggies

Negative Yelp reviews can be hard on your ego, but they’re not always bad for your online reputation.