Do nofollow links make you cringe? You’re not alone. But columnist Pratik Dholakiya explains why they’re not so bad and how they can actually boost your site.

Want to get your AdWords in shape in 2016?

This morning, Google added AMP error reports to the Google Search Console and Google is heavily pushing AMP onto Google News publishers (yes, I am making an effort to test it here…

Last week I looked at the potential of evergreen content for SEO purposes , showing how it can work over time.  This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources, but here a few places to look for inspiration… Matching your product to the content Part of the challenge around evergreen is the nature of the product or service you’re looking to draw attention to.

A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. The post Google Search Console Adds AMP Error Report appeared first on Search Engine Land

In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the dominance of the Knowledge Graph, let’s see who the eventual winners were in 2015.

How hard should it be to come up with a content idea?

As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time video is one of those tactics that is allowing marketers to reach new audiences and increase customer engagement. Video has been viewed as an effective marketing tactic for a number of years.

Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any given search query.

The agenda for our upcoming SMX London show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 18-19, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about…