Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.

Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side.

Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. The post Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail appeared first on Search Engine Land. Please visit Search Engine Land for the full article

As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities. The post Bing’s CelebsLike.me Finds Your Oscar Doppelganger appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Welcome to a speedier mobile web. It’s been a massive week for the Google SERPs this week and it’s only Tuesday

Not even a month ago, we reported that John Mueller of Google said that outbound links are not a ranking factor. He clearly said that and Google said it also last year. But a new study by Reboot Online says they have pretty good evidence suggesting otherwise..

* Sponsored content in collaboration with Marchex .

Last week, Google began removing the review stars from the search results.

What does a white-hat SEO do when they need to naturally attract a ton of links to their client’s site?

I am now seeing reports around the web that Google AMP, the web page speed initiative backed by Google, is now live in the Google mobile search results. It was expected to go live any time now but AdAge reported that it would be tomorrow. I guess it is going live today…