Once upon a time, search engines took marketers by storm, as many of the top brands struggled to stay ahead of the digital world, first came search engines, then came social media, now we have a mobile and voice search experience. As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis

Creating a Udemy course takes a lot of work, so you want to make sure you do it right. Learn steps to success here. The post 5 Steps to Creating Your Most Successful Udemy Course by @ProvenData appeared first on Search Engine Journal .

Posted by annboyles As many of you — particularly our friends in Iowa and New Hampshire — are keenly aware, the height of the US presidential election season is upon us.

Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers.

In this article we’ll go over some insights you can gather from search and content efforts that will amp up your organic reach on social. The post 7 Ways to Increase Organic Reach on Social Media by @texasgirlerin appeared first on Search Engine Journal

A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI. The research , compiled by IPG Media Lab, Integral Ad Science and Cadreon, sought to explore whether ‘viewable’ ads are actually effective. The viewability problem is considerable, with more than half of all ads not being seen by humans

I start each morning the same way: After feeding my spoiled dog his morning delicacy of premium dog food, hamburger, rice and veggies, I go about making my morning meal. I know that this is a luxury that many people will say that they don’t have the time to do and are instead getting ready, herding children and grabbing a pastry on the way out the door

Google intends to drop support for Flash-based ads in favor of ads coded in HTML5 in January 2017. That’s a long way off, but it gives advertisers plenty of time to prepare for the transition. Another date you should mark on your calendar is June 30th of this year, as that is the date ads in the Flash format can no longer be uploaded on the Google Display Network

Cassie from the Google AdWords team confirmed in a few Google AdWords Help threads that there is a known issue with the keyword status field in your AdWords report. In short…