Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time. The post Data-Led Inbound Marketing, Part 2 appeared first on Search Engine Land.

If I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would you tell me to take a hike? I think it’s safe to say that many of us PPC professionals disagree with Smart Goals for various reasons – and think this new offering from AdWords is just downright dumb. There’s certainly been some heated conversations around the web on the issue of Smart Goals, and this post from Julie Bacchini of Neptune Moon has some very good points.

On Friday, Dr. Pete Meyers, the man behind Mozcast said on Twitter that his tool picked up significant ranking changes in the mobile search results. He said “URLs on page one jumped from 80.9% to 88.7%.” That is very big but within 24 hours..

Napa Summit is the only event dedicated to Enterprise SEO where you can spend the entire day learning from industry experts.

You can now quickly make edits to knowledge graph cards that you represent directly in the Google search results. The post Google Letting Official Representative Of Knowledge Graph Boxes To Suggest Changes In Search Results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Pixel Road Designs released an infographic showing the growth of social media for the last five years. The post The Growth of Social Media v 3.0 [Infographic] by @AkiLiboon appeared first on Search Engine Journal

Get a great deal on your SEJ Summit Santa Monica ticket before Friday to save major $$$. The post Biggest Savings on #SEJSummit Santa Monica Ends This Week by @jrdoog appeared first on Search Engine Journal .

Every year, roughly 110 million households (46% of Americans) tune into the most iconic football game of the year.

Have you ever asked yourself whether Duplicate Content on Medium and LinkedIn is bad for SEO? The experts weigh in with actual tests they tried! The post Is Duplicate Content on Medium and LinkedIn Bad for SEO?

Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of SmartBase Solutions