Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Search Engine Land

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive. The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

To include search partners or not to include search partners?

Android app update brings feature parity with iOS version, making common tasks faster and easier. The post Bing Updates Android & iOS Apps To Enable More Finding With Less Searching appeared first on Search Engine Land

Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results. The post Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant appeared first on Search Engine Land

Whatever craft businesses you have, these Etsy makreting tips will help you grow your business in a cost-effective way.

Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to that last question will depend on the business and its goals.

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements. The post Google Adds JSON-LD Support For Structured Data Markup appeared first on Search Engine Land

Glenn Gabe shared a screen shot of a featured snippet in Google on Twitter the other day. In short…

Want to drive sustainable organic search traffic and increase visibility in search engines? Here are five ways to optimize your content for SEO