Google’s anticipated Accelerated Mobile Pages (AMP) project is already being seen by some searchers ahead of the official February 24 launch date. The post Google’s Accelerated Mobile Pages (AMP) Already Live For Some appeared first on Search Engine Journal .

A study conducted by marketing firm Reboot aims to show that there is a positive correlation between a page’s outgoing links and its search rankings. The post Study Shows Outgoing Links Have Positive Effects on SEO appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Posted by rMaynes1 [Estimated read time: 6 minutes] There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it mean to be “viewable?” Does this mean people will look at your ad

We’re 4 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket…

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Almost 5 years ago, Google launched Google Advisor, which ultimately turned into Google Compare. In short, it was an affiliate model for Google to allow advertisers to promote credit cards, auto insurance, mortgages and travel insurance products and services on a CPA model…

I am hearing reports that Google Finance has replaced the News section on the right panel with an advertisement box.