Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads social extensions, Google Adpocalypse & more appeared first on Search Engine Land

Washington, D.C.

Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.

Earlier this month came the launch of a brand new search engine dedicated to providing in-depth insights into the business world.

Never managed an international PPC account before? Columnist Pauline Jakober provides tips and advice on how to handle this new challenge.

This week’s SEJ Wrap-Up is all about auditing e-commerce websites, and why short content is better than long-form articles.

Google announced they are rolling out Matched Content ads units, which they began testing last year.

The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.  A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it.

Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even having to get out of bed, or even be awake.

When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred. The post Google’s right-side Adpocalypse: What really…