Archive for March, 2016

Google ch-ch-ch-changes. How they’re affecting publishers and SEOs

2016/03/17

Is Google’s relationship with publishers and SEOs deteriorating? Columnist Kristine Schachinger discusses the state of this long-standing love-hate relationship and shares her thoughts on what this might mean for all concerned. The post Google ch-ch-ch-changes

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How to use Reddit search to discover winning content ideas

2016/03/17

If you’re anything like me then Reddit is a fantastic place to hang out, particularly when you’ve got a little time to spare. The depth and breadth of user-driven content on Reddit is incredible.

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Why real-time search algorithm updates may be bad news

2016/03/17

With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. The post Why real-time search algorithm updates may be bad news appeared first on Search Engine Land

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Six essential steps to present data persuasively

2016/03/17

“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers.” -Arthur Briggs Farquhar and Henry Farquhar from Economic and Industrial Delusions In a previous column , I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team

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7 Simple Yet Effective Ways to Get More Email Subscribers by @devesh

2016/03/17

It’s not easy to consistently get more email subscribers. So, how about implementing some simple yet effective ways to get more email subscribers first? The post 7 Simple Yet Effective Ways to Get More Email Subscribers by @devesh appeared first on Search Engine Journal

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The Jumping Shamrock On The Google St. Patrick’s Day Logo & More

2016/03/17

Today is St. Patrick’s Day and like every year, the search engine get into their green spirit. Today…

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It’s Mobilegeddon hot in here: Google strengthens its mobile-friendly ranking signal

2016/03/17

If you have a mobile-friendly website, stand down. This news is not for you

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St. Patrick’s Day Google doodle turns the logo green with a leaping shamrock

2016/03/17

Leading to a search for “St. Patrick’s Day,” today’s Google logo was designed by Irish artist and animator Chris O’Hara

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Are Rich Snippets an #SEO Necessity in 2016? by @TimothyCarter

2016/03/17

Should you use or should you not use rich snippets? The post Are Rich Snippets an #SEO Necessity in 2016?

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Book Review & Interview: 3 Marketing Lessons From The Big Data-Driven Business

2016/03/17

How many times have you made a purchase either online or in a store and found that you either received recommendations or coupons after your purchase that seemed to be exactly what you were looking for? That experience is one example of how companies are using big data to create a better experience and more effectively target buyers based on previous behaviors. The sheer amount of trackable activity that exists today has begun to make data collection and analysis a much more manageable task, and the impact is in the numbers

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