Archive for March, 2016

5 Tactics to Turn a Small SEO Agency Into a National Force by @neilpatel

2016/03/03

You small seo agency may be alive and well today. But what if you want to scale up? How do you play with the big boys?

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14 KPIs and metrics Google can use to measure the purge of Right Hand Side Ads

2016/03/03

You’ll have no doubt read about Google’s recent jettisoning of its sidebar ads , in favour of more ads placed at the top of the page. This is going to have a number of effects that search marketers will need to contend with

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A Real Google AMP

2016/03/03

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Google Working On Conversational Shopping

2016/03/03

Yesterday at SMX West, Behshad Behzadi of Google said Google is indeed working on bringing voice search capabilities to shopping…

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Google Search Update Sign? Seeing Some Early Signs

2016/03/03

In the past 24-hours or so, I’ve been seeing some early signs of a possible Google update. It might be impacting a limit number of sites or it might be the start of something…

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Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

2016/03/03

Posted by rMaynes1 [Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that : Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally.

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Daily Search Forum Recap: March 2, 2016

2016/03/02

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes

2016/03/02

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes appeared first on Search Engine Land.

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Varvy Tools: Google Guidelines Testing Tool

2016/03/02

Patrick Sexton created a free and useful revamp of his tools at Varvy.com.

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Google’s Take On The Recent Changes To The Results Page

2016/03/02

Google recently removed ads from the right-hand side of its desktop search results.

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