Search engines like Google, Bing and others are making efforts to bring searching for information in line with everyday conversation with a type of search called ‘natural language search’. This development is a move away from the type of searching that has dominated the web since the advent of search engines in the 1990s.

What does modern-day link building look like?

A month ago, we reported that Google had issued warnings to bloggers over providing links in return for free products to review .  Now it seems that the penalty actions reported over the weekend were directly related to Google’s warning last month. Google advised bloggers reviewing goods they’d received free of charge to nofollow any links pointing readers to sites where they can buy the products. As reported by SER , Google’s Webmaster Central Help Forum contains plenty of questions from bloggers who have received penalties over the weekend, like this one: The post by Sammi Penni in relation to the penalty notice shown above has been replied to by John Mueller, Webmaster Trends Analyst at Google.

Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. The post Develop free, lightweight attribution insights for your..

Last week, I spotted former Googler Natalie Glance, who worked at Google as an Engineering Manager for almost 8 years, post on Google+ about spam in the Google search results. Her former colleague, Todd Underwood from Google…

Unlike traditional search engine Amazon search places a premium on products that sell. See what factors correlate the most with high rankings thanks to a new study from Ripen eCommerce. The post Study: Sales, keywords & fulfillment correlate with Amazon search rankings appeared first on..

The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services. The post Google’s manual action penalty this weekend was over free product reviews appeared first on Search Engine…

It’s fair to say Twitter has had a fairly rough time of it in the recent past. The platform has struggled to grow its audience and, despite huge brand recognition, mainstream usage has proven elusive

Google is now serving a big red warning to searchers before they go to websites with deceptive download buttons.

Google expands featured snippets in 10 new European locales, expanding it to more than 20 different regions. The post Google adds Featured Snippets to 10 new European locales appeared first on Search Engine Land.