In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land

Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform. The post Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Facebook has launched new features for live videos designed to get more people in on the action. The post New Ways to Create Live Video on Facebook, and Track Viewership by @SouthernSEJ appeared first on Search Engine Journal .

Kik is officially the first messenger app out of the gate with its own bot store, which the company believes will be critical to the success of not only its future; but the future of all messenger apps. The post Kik Launches Bot Store: “Bots are the New Websites” by @SouthernSEJ appeared first on Search Engine Journal .

As we reported at the end of March, Andrey Lipattsev, the Search Quality Senior Strategist at Google Ireland revealed the three most important ranking signals used by Google .  These are content, links and RankBrain (although that last one is “hotly contested” and the list doesn’t have an order). This information was uncovered during an excellent live Q&A from  WebPromo , which also featured  Rand Fishkin from Moz;  Ammon Johns, the Managing Director at Ammon Johns & Co.; Eric Enge, CEO at Stone Temple Consulting; and the whole thing was hosted by WebPromo’s Anton Shulke. We’ve partnered with Anton to bring you a transcript of the entire one-hour long Q&A

To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.

In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. The post Brand bidding & PPC optimization: enforcement options (Part 6 of appeared first on Search Engine Land.

Analysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business efficiency and customer service. The pundits have been forecasting growth in enterprise mobile app market for some time. But surveys ( CSS Insight ) over the last year suggest real interest in business mobility driven by employees and business lines, rather than IT departments.

Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections. Linkdex has released a search report named the United States of Search and it offers interesting interactive data by comparing the candidates, the topics and even the websites, both across all the states and divided state-by-state

Search data has always been powerful, but it becomes even more significant when we’re able to understand what people search for in relation to the 2016 US elections and how this may affect the final outcome. Every search query reflects a voter’s question regarding the candidates or specific topics and this could eventually affect the sentiment (and the preference) towards the elections. Linkdex has released a search report named the United States of Search and it offers interesting interactive data by comparing the candidates, the topics and even the websites, both across all the states and divided state-by-state