Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bans payday loan ads, Alexa works with Kayak & More appeared first on Search Engine Land.

In a Google Hangout with John Mueller earlier this month on Google+, John explained how it works when a thread in the help forums gets escalated to a Googler…

Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector. The post A script for getting granular AdWords account anomaly alerts appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Data-driven attribution will be among the models available for high-volume conversion types. The post Soon, assign whatever attribution model you want for each conversion type in AdWords appeared first on Search Engine Land.

Users can search for flight, hotel and rental car information — but not yet book. The post With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo appeared first on Search Engine Land.

SEO value is rarely considered in acquisition deals. Using Sports Authority as an example, columnist Andrew Shotland discusses how a website’s SEO should factor into these discussions. The post The SEO risks & rewards of buying multi-location companies appeared first on Search Engine Land

According to Google, ads and websites that promote dangerous payday loan offers will be restricted from advertising with AdWords. The post Google Bans Payday Loan Advertising by @DustyVegas appeared first on Search Engine Journal .

Last week, I noticed a public post by Duane Forrester, the former Bing webmaster outreach person, on Facebook sharing his disappointment with the current state of Bing’s webmaster outreach efforts…

You don’t have to be an SEO expert to optimise your content in just a few steps and improve your page’s ranking on search engine results pages (SERPs). SEO might sound complicated for beginners, but in fact, everyone can start applying a few basic tips that will affect a post’s performance and eventually its ranking

Want a hyper focused, productive search engine marketing meeting? Discover the essential steps to get focused, powerful results in your SEM meetings. The post 4 P’s of a Perfect SEM Meeting by @brettcurry appeared first on Search Engine Journal