How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.

Meet the world’s top e-commerce experts, join the International E-commerce Conference on May 12th! The post Announcing EcommDay 2016: The Virtual E-commerce Conference for Online Marketers [May 12th] by @sejournal appeared first on Search Engine Journal .

New Google travel effort promises to bring together a range of tools and capabilities. The post With “Trips” app, will Google finally deliver a better travel experience?

Yesterday we reported that Google is testing a new mobile friendly testing tool and migrating /webmasters to /search-console. Well..

What is the state current of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic. The post 60% of local SEOs are outsourcing more tasks in 2016 vs

If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies.

I spend a lot of time here complaining about Google, the search results, their penalties, their issues and so forth. But Google does a ton of good. Can you imagine living without search…

If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads shows that digital media, especially search, will be the perfect place to capture the attention of prospective petrol-heads as they venture out on their car-buying journey.

Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.

Designed by Doodler Nate Swinehart, the animated illustration points to a search for Teacher’s Day and includes a sharing icon. The post Teacher’s Day Google Doodle dedicated to “invaluable civil servants” leading today’s youth appeared first on Search Engine Land.