Here is a recap of what happened in the search forums today…

See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the… Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Siri Echo, paid search ROI & more appeared first on Search Engine Land

Yesterday was the Google Performance Summit as we reported yesterday but we didn’t report on all the changes. There were some massive updates announced outside of just the AdWords redesign…

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land.

It’s often said that competition is good for your business. It pushes you to be your best.

The biggest news item out of yesterday’s Google Performance Summit is that they said they handle trillions of searches per year.

AdWords unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” The post Why AdWords’ Smart Goals are Pretty Cool for Certain Advertisers by @LarryKim appeared first on Search Engine Journal .

We talk a lot about content.

School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. The post Journey to better paid search ROI with this travel ad copy data appeared first on…