Google’s local 3-pack of organic listings may begin to show ads for certain searches, bringing the number of organic listings down to just 2. The post Google’s Local 3-Pack Now Includes Paid Listings by @SouthernSEJ appeared first on Search Engine Journal .

Gary Illyes from Google said last night at SMX Advanced that you cannot optimize for RankBrain and there is no RankBrain score. As you know…

This week ad VidCon YouTube announced it will be adding live streaming capabilities to the company’s mobile app. The post Live Streaming Coming to YouTube’s Mobile App by @SouthernSEJ appeared first on Search Engine Journal

Posted by randfish The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us.

Glenn Gabe shared a screen shot on Twitter yesterday showing how for a query on [migraine symptoms] one of the ads listed had the green URL replaced with the type of web site it is…

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land

Gary Illyes from Google said at SMX Advanced that although Google’s Panda algorithm is continuously updating, it still takes months and months to roll out after grabbing the new Panda scores…

Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time. The post Google uses RankBrain for every search, impacts rankings of “lots” of them appeared first on Search Engine Land.