Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. The post The importance of micro-moments: The mobile customer journey appeared first on Search Engine Land.

Has this ever happened to you?

May saw various shifts among numerous social networks, plus some feedback on recent changes. The post 10 Social Media Tips and Updates from May 2016 by @thebigdebowski appeared first on Search Engine Journal

Voice search is clearly on the rise and we’d be foolish to ignore this trend in the SEO industry. It’s time to stop thinking linearly about only text-based queries, and start talking about how we can optimize for voice searches as well

The appearance of Google’s SERP (search engine results page) periodically shifts as they experiment with new ways to display paid and organic search results to customers. The latest iteration removes the paid text ads in the right hand column (on desktop results only), but extends the paid results in organic search results.

Carolyn Shelby on how to tune up your technical SEO and CMS problems. The post Common Mistakes in #SEO & CMS: SEJ Summit Speaker Carolyn Shelby by @wonderwall7 appeared first on Search Engine Journal .

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs’ B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—North America report , 84% of B2B marketers said they used Facebook as a content marketing tactic, but just 30% said their efforts were effective. But this doesn’t mean it’s time to abandon the Facebook ship.

The move parallels Apple’s decision to open up Siri and Messages to developers. The post Apple Maps becomes a platform with new extensions for third-party apps appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple news, successful PPC managers & technical SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Know the top 2016 internet trends as compiled by Mary Meeker, and learn more about Google’s new mobile friendly testing tool to make your content marketing more effective. The post SEJ Wrap-Up: 2016 Internet Trends Report, New Tool From Google by @megcabrera appeared first on Search Engine Journal .