In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A Google fish tank: Source: Twitter YouTube Kids furniture: Source: Google+…

We’ve been covering the Google zombie phenomenon for some time now. There is actually a spike in discussion around it in the ongoing WebmasterWorld thread right now…

Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point.

In order to succeed with emojis, marketers must figure out how consumers are already talking about their brands and find new ways to provide value.

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increasingly competitive for ecommerce retailers . With this in mind, optimising paid search  should be a priority for all retail marketers in 2016. Let’s take a look at some of the most important pay-per-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data New data has shown that most marketers use six or more measurement tools, but don’t trust the data they’re collecting. As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78% of marketers surveyed planning to adopt an attribution solution in the next two years, this comes as somewhat of a surprise. It begs the question, is it the data we can’t trust or the interpretation

In this episode of Marketing Nerds, Twitter Marketing Strategist Madalyn Sklar shares tips for better engagement, images, and community building on Twitter. The post How to Succeed at Twitter Marketing with Madalyn Sklar by @AkiLiboon appeared first on Search Engine Journal

Today on the Google home page in the United States and some other countries is a special Google Doodle, Google Logo, for Phoebe Snetsinger. Phoebe Snetsinger was a birder, a bird watcher, who saw 8,398 species of birds by the time she died at the young age of 68…

Apple is bringing search ads to their App Store. Apple announced it last night saying, “starting this summer, you’ll be able to participate in the Search Ads beta and see the ads in action..

Like it or not, many SEOs use the disavow backlinks feature within Google which launched in 2012 mostly based on webmaster feedback. But sometimes the disavow file can cause a headache for webmasters..