Time is running out to enter the second annual Search Engine Land Awards! Entries close Thursday, June 30 at 11:59 p.m.

All great content starts with an idea.

The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.  Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL  looks into this question, comparing the results with previous studies. Here are a few key findings from the article… The F-pattern no longer holds up The F-pattern was something discovered during testing by Jakob Nielsen .

Google has announced a new version of their partner badge. The partner badges are for Google partners in their paid products, such as the ad products around Search, Mobile, Video, Display and Shopping…

Advertisers will be able to retarget customers with product listing ads. The post Google opens Customer Match to Shopping Campaigns appeared first on Search Engine Land

Healthcare marketers are intensely aware of the changing industry landscape. From new regulations and technologies to the rise of consumerism, many find themselves retooling their strategies and looking for valuable advice along the way. On Wednesday, June 29, 2016 TopRank Marketing and Medicom Health Interactive are partnering for a free webinar to offer that advice and help healthcare marketers navigate, adapt and thrive in the new environment

Influencers can help your brand to create emotional connections with your audience. Use these Influencer Marketing Tips to connect and generate more sales. The post How to Form Emotional Connections with Influencer Marketing by @shane_barker appeared first on Search Engine Journal

Gary Illyes from Google said last week at SMX Advanced that 34% of the Google search results are HTTPS. We know Google began indexing HTTPS by default back in December of last year.

Posted by Cyrus-Shepard [Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal.

A new study reveals information about the factors behind high ranking Google My Business (GMB) pages. The post New Study Reveals Top Local SEO Ranking Factors for 2016 by @SouthernSEJ appeared first on Search Engine Journal