Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry appeared first on Search Engine Land

Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.

Google announced that advertisers can now import their call conversion data into AdWords starting today – well, it is rolling out over the next few weeks…

Not only are more smartphone users purchasing with their mobile devices, but more people are choosing to make those purchases via mobile web rather than via mobile apps.

Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way. The post Google Maps adds more ways to add or edit locations appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Are links still a powerful ranking factor? Here are three key takeaways from a study that examines how much links can help improve your search rankings. The post New Study Finds Links Still Have Real SEO Value by @DannyNMIGoodwin appeared first on Search Engine Journal

There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO.  In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO.

A lot goes into rebranding a company, so it’s important to consider SEO and where that falls into the puzzle. Learn more here. The post Your 7 First SEO Considerations When Rebranding by @seocompanymiami appeared first on Search Engine Journal

Appearing in the  top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it. It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration