Every now and then, I see someone complain that Google is evil because they are only showing one organic result for their query in the search results. The organic result is surrounded by four AdWords ads on top and three ads on the bottom…

A few months ago I carried out a deep dive to see how much a single keyword can matter . The focus was on the keyword “best.” I thought I would take some time to look into another keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “ near me .” Below is the Google Insights trend for that phrase over the last decade.

Google may not be showing you an accurate count of your indexed pages in the Google Search Console Index Status report.

Before you begin any content creation, whether you’re branding your own blog or helping a new client, you need to know the audience you’re writing for.

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research , carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S

With dozens of retargeting options available, the question is no longer whether to use retargeting?

One of the great benefits of social media is the dual effect of creating access to people of influence while helping individuals with expertise and points of view become influential themselves. One of my connections that serves as a great example of this is Amy Lamparske, Head of Global Social Media at 3M . Local events and blogging undoubtedly created mutual awareness, but I didn’t meet Amy in person until she was Director, Digital Marketing at Walmart and then again when she was Director, Digital and Social Media at General Mills. In her current role at 3M, I’ve been able to see Amy’s thought leadership in action in situations ranging from being a keynote speaker at the first Brandwatch user conference to host of a Conference Board event on Social Media. Each time was a learning opportunity because Amy provides a view into enterprise social media marketing and advertising that is deep, insightful and fast moving

Posted by George-Freitag Last week, Casey Meraz did a great breakdown on the state of local , showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let’s look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they’re heading.

Photography website 500px has launched a new type of search engine, called Splash, that allows users to search by colors or by drawing rudimentary sketches. The post Meet Splash: A Search Engine That Lets You Search By Colors or Sketches by @SouthernSEJ appeared first on Search Engine Journal

Google is giving more small business the ability to post short messages directly to the front page of search results. The post Google Expands ‘Post Directly to Search Results’ Feature to More Small Businesses by @SouthernSEJ appeared first on Search Engine Journal .