A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data. The post Google adds new schema named “Science Datasets” for marking up scientific or government data appeared first on Search Engine Land.

Content is primarily thought of as a marketing tool. But in truth, content can wield a powerful influence on divisions across the enterprise The post 5 Keys to Building a Culture of Content by @JoeLazauskas appeared first on Search Engine Journal .

Today’s animated Google doodle surfaces the state-by-state voting guide Google launched in August.

Struggling to generate results from an e-commerce SEO campaign? Contributor James Brockbank looks at 10 of the most common reasons why such campaigns fail

Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call or talking at them as they flip through a magazine.

Google says that it can deliver 99 percent location accuracy at 200 million stores globally. The post Google brings store visits to Google Display Network, debuts cross-device retargeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Learn how to optimize product pages so that searchers who are ready to buy find you and become your customer rather than a competitor’s.

SMX East workshop on Monday takes a deep dive into all things local search. The post Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More appeared first on Search Engine Land.

Today on Google.com is a special Google Doodle, Google logo, for Rodolfo Guzmán Huerta (El Santo)’s 99th birthday. El Santo, meaning “The Saint,” is a well-known Mexican professional wrestler and movie star…