Ads go live October 5 — Apple is offering $100 credit toward the first campaign. The post Apple rolls out Search Ads for the App Store appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Webinars are such big business that everybody does them. How do you make your webinar stand apart from the pack? Here are five tips.

Since e-commerce sites are different from news sites, a case must be made for the necessity of implementing AMP pages on an e-commerce site.

On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter.

Google has launched version 3.1 of the Google My Business API…

The Google My Business help section added a new page for working with third parties – it aims at giving business owners guidelines when selecting a local SEO company or consultant. Google wrote: While Google My Business is free…

Google’s Gary Illyes said that the part of the Penguin 4.0 algorithm where sites impacted by Penguin 3.0 will recover is now rolling out…

Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations. The post Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ appeared first on Search Engine Journal .

Have you been waiting two or more years to recover from your Penguin penalty?

Posted by TomCaulton This post was originally in YouMoz , and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign.