Harley Quinn, Star Wars, and Deadpool are among the most searched for costumes this year, search data from Google and Bing reveals. The post Google & Bing Reveal the Hottest Halloween Costumes of 2016 by @DannyNMIGoodwin appeared first on Search Engine Journal .

Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic. The post The SEO power of portfolio entries, case…

Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

This week in search, I covered a possible Google update earlier this week – it is unconfirmed. Google said they donât have an overall domain authority..

The bug is also affecting company specialization data in Partner accounts.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source:..

There are three updates that are going to make an impact on user/business experience with Google Maps.Here are three ways to leverage these updates. The post 3 Ways to Take Advantage of Google Maps Ads by @ProvenData appeared first on Search Engine Journal .

Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to be successful here. The post A Beginners Guide to Adjusting Bids on AdWords by @seocompanymiami appeared first on Search Engine Journal

How to Improve Blog Writing Through the Art of ‘Stealing’ [Infographic] Imitation is the sincerest form of flattery, or at least that’s the rumor. So, how can you (legally and ethically) ’steal’ the high-performance content mojo from a fellow writer to help improve your work? This infographic explains how.

Peter Leshaw and Brent Csutoras discuss marketing automation: process flow, personalization, and how to go over and above what your clients need. Peter also shares his favorite tools to automate his processes. The post Marketing Automation Best Practices with Peter Leshaw [PODCAST] appeared first on Search Engine Journal .