Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the “perfect” combination for content marketing success.

Posted by George-Freitag This is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you’re a brand with a ton of locations or an agency with local clients, you’re going to want to come to MozCon Local 2017 .

Google have of plenty of notice that yesterday, January 10th, the Google mobile intrusive interstitials penalty would launch on January 10…

A day or so ago ago, via a SEC filing, we learned two things about Yahoo. First, Marissa Mayer will be stepping down and second, the company will be renamed to Altaba. Marissa left Google, at her pretty high position there…

For over a year now, probably longer, the link operator, i.e. link:domain.com in Google, would not really provide the best results

Posted by FeliciaCrawford Now that we’ve comfortably settled into the first two weeks of 2017, it’s time to revive an annual Moz Blog tradition: the Best of 2016 is here! I’ve carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You’ll laugh, you’ll cry, you’ll rue the day you ever downloaded Pocket

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google interstitial penalty, AdWords pathways & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article

You can now share negative keywords across all your Google AdWords accounts. They just need to be linked to your manager account for it to work. This should help you save time when you use the same negative keywords a lot..

Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land.