Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you’re trying to answer. The post Choosing an attribution model: When, not which appeared first on Search Engine Land

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities

Advertisers that depend on calls going to a central phone number for conversion tracking and other reasons will face a challenge as of January 19, 2017. The post Google to start showing local-specific phone numbers when location extensions appear in ads appeared first on Search Engine Land

If you are a digital marketing freelancer or want to be one, join us for the next SEJ ThinkTank webinar. We will be discussing where to find jobs, how to recognize client red flags, and much more

With so many resources, there is little excuse for us to choose to remain stuck in the same old methods and day-old practices. As the New Year approaches, learn the top 10 mistakes that are easy to make, but easy to avoid if you’re on guard

Infographic: How Millennials and Baby Boomers Consume User-Generated Content Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea.

Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX. The post What Is the Google Mobile Interstitial Penalty? [PODCAST] appeared first on Search Engine Journal

Bing has revealed the top marketing keywords searched for in 2016, according to Bing US search data. The post 2016 in Review: Top US Marketing Search Terms of the Year by @MattGSouthern appeared first on Search Engine Journal .

With Siri being thoroughly integrated into the latest Apple TV units, it was only a matter of time before Google Assistant made its way to Android TV. The post Google Assistant Coming Soon to Android TV by @MattGSouthern appeared first on Search Engine Journal .

Vine may not be so dead after all. The app will be updating to the “new” Vine Camera on January 17th, 2017. The post Vine is Dead, Long Live Vine by @sayscaitlin appeared first on Search Engine Journal .