Erin Robbins joined #SEJLive to talk about how to leverage data for search campaigns, key SEO metrics to focus on, and how to monitor these metrics. Erin also shared tools to track SEO performance, as well as strategies to achieve campaign objectives and KPIs. The post SEJ Live: Erin Robbins on Thinking Outside the Search Bubble & Beating Your Competitors by @wonderwall7 appeared first on Search Engine Journal .

The YouTube Annotations Editor is being discontinued. As of May 2 you will no longer be able to add new annotations or edit existing annotations. The post YouTube Discontinues Annotations Editor by @MrDannyGoodwin appeared first on Search Engine Journal .

This week in search, I dug deeper into the Google Fred update and discovered it targeted low value sites monetized via ads, affiliates and lead generation…

Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. The post St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig Michael appeared first on Search Engine Land

With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence.

Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. The post Advice for AMP-curious publishers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

True website optimization takes time, but there are some quick wins you can grab before getting into the nitty gritty of SEO.

Here at Search Engine Journal, we love providing our readers with articles full of helpful information, detailed advice, and actionable takeaways. But what types of articles do our dear readers really love to read the most? Let’s take a look at the #SEJSurveySays results

Pinterest recently began rolling out Search Ads. It goes without saying that Google has had a multitude of success with search advertising, and now the social platform for Pinners is joining the group as well.