Abhijeet Gadekarâ shared a screen shot with me on Twitter of Google testing large arrows on the left and right side of the page…

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular

Here is a recap of what happened in the search forums today…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google assistant on iOS, featured snippets test & Bing trails appeared first on Search Engine Land

More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year…. Please visit Search Engine Land for the full article.

Google’s John Mueller made it loud and clear on Twitter that you should try to use anchor text in your links and alt text in your images. He said “I wouldn’t leave it out if you can avoid it” when he was talking about anchor text in your links and alt text in your images…

Google also expected to announce integration of the Assistant into GE appliances. The post Report: Google planning to bring its Assistant to the iPhone appeared first on Search Engine Land

Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful.

Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information. The post Why location marketers need to embrace whimsical, visual storytelling appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google AdSense has an ad unit known as a link units, which are simple text based links that are ads that drive you to a page of ads.